Waze, the popular real-time driving app that sources information from its users, has announced a vibrant rebranding. Along with new icons, typefaces and overall app design, users can now add more moods to the data they send out about road conditions, informing other drivers of routes that’ll make them grumpy or delighted.
The project to revamp Waze has been led by the company’s first ever head of creative Jake Shaw.
“Waze is home to the world’s largest community of drivers, and we’ve always used the power of our people to transform the road into a happier, more humane place, “ said Shaw, who added, “This brand refresh encapsulates that unique Waze experience visually, with a new grid format based on our map, new Moods to capture the infinite array of emotions we all feel while driving and a lively colour palette that celebrates the joy that we always try to bring to the road.”
Unlike Google Maps or Apple Maps, Waze wears a community focus on its sleeve. Its brand has always been about people helping one another to their destination, even if they’re not in the car with you. It relies on user input to report accidents, road blocks and incidents that differentiate it from other mapping services.
With the new look and feel of the app, Waze is leaning into this playful aesthetic. The new look app is available now for Android and iOS.