OnePlus has announced that it will host a ‘pop-up’ event online to celebrate the release of its upcoming OnePlus 8 series of phones.
The company has previously hosted several physical pop-up events across the world to coincide with its phone launches, but the coronavirus pandemic has meant that the OnePlus 8 event will be strictly online.
The online pop-up will be an interactive experience designed around letting fans of OnePlus buy the phones just after they are announced, as the pop-up will go live at 5pm BST on 14 April when the keynote ends.
“As a digital first brand, we want to bring the same pop-up experience to our community, but at the comfort of their home, keeping in mind their safety and wellbeing,” said Tuomas Lampen, Head of Strategy, OnePlus Europe. “The online pop-up will allow community members to be among the first to own the OnePlus 8 Series and also share their experience with the world.”
OnePlus added:
“As a part of the OnePlus Online Pop-up experience, users can visit the OnePlus official website and be the first to purchase and own the device of their choice from the OnePlus 8 series. The special pop-up box will be dispatched to the buyers on April 15th, which will include the device as well as OnePlus branded goodies. The pop-up boxes will be available in limited quantity across Europe and users can purchase on a first come first serve basis, similar to the offline pop-up experience.”
We expect there to be some sort of queue system given the limited quantity of pop-up boxes, so be sure to check in on the site on 14 April to be sure of a place in the queue. The keynote starts at 4pm BST and will be streamed on the OnePlus website and via YouTube.
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Author: Henry Burrell, Phones Editor
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.