As its name suggests, the Bespoke refrigerator is a customisable product with a range of different options. Consumers can choose from multiple configurations, materials and colours.
The Bespoke line’s feature is a built-in feel to any kitchen, fitting seamlessly into any existing design. The refrigerator is available in multiple configurations and in several styles with the option to design the interior.
The colours on offer are vivid without being overpowering: warm coral, a sandy golden yellow, along with a neutral grey and navy blue. Colours can be mixed and matched on the same unit, giving a Mondrian-grid feel to the appliance.
You will also be able to choose from a range of materials such as cotta metal, which has a, Glam glass and Satin glass. All the surfaces are durable, stain-resistant and easy to care for.
Alongside the Bespoke fridge, the premium line-up will include a range of other kitchen appliances in Samsung’s built-in style. This will allow consumers to create a unifying theme. Projected to become available in 2020, the range will include ovens, additional refrigerators and a dishwasher. All will be in line with Samsung’s built-in concept, with each appliance designed to fit seamlessly into today’s kitchens.
Harry Choi, Samsung Electronics’ Corporate SVP, Head of Design Team, commented: “European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design.” Choi went on: “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the Bespoke satisfy the unique needs of each household.”