The next version of Google’s mobile operating system will simply be called
Android 10. After nine versions that alphabetically named desserts, most recently with Pie and Oreo, Google has foregone the scheme for the latest version. We suspect it had to do with the lack of puddings beginning with Q.
Google would have you believe it is trying to morph and mature though and
posted a blog in which it shares its subtle Android rebranding with a new font and colour scheme.
“We’ve heard feedback over the years that the names weren’t always understood by everyone in the global community,” said Sameer Samat, VP of Product Management for Android. “For example, L and R are not distinguishable when spoken in some languages. So when some people heard us say Android Lollipop out loud, it wasn’t intuitively clear that it referred to the version after KitKat. It’s even harder for new Android users, who are unfamiliar with the naming convention, to understand if their phone is running the latest version.”
The reasoning makes sense. Many tech products also use the number ten to rebrand; Microsoft skipped from Windows 8 to Windows 10, Apple skipped iPhone 9 and went straight to X, and BlackBerry’s ill fated last mobile OS was called BlackBerry 10. We’re pretty sure Android 10 will do better than that, though it’ll be a while before it reaches the majority of Android devices worldwide given the fragmentation of the OS.
From now, you can expect Android versions to mature numerically just like iOS.
Google also updated the logo and font of the Android brand for the first time since 2014, back when Lollipop was king. The familiar Android thankfully robot remains and the now black font has changed from green.
Google said it’d start using the logo with the upcoming release of Android 10, which still has no official release date but is expected in August.
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.