Amazon just slashed £20 off its annual Prime membership costs right before Prime Day, which lasts 48 hours from 15 – 16 July. An annual Prime subscription usually costs £79 per year, but is now £59 for the first year for new sign ups. The offer ends 16 July. Head over to Amazon now to get this offer now.
Prime Day is one of the biggest sales event of the summer that offers exclusive deals and discounts to Prime members. See our full guide to Amazon Prime Day.
The £20 annual discount is available to new customers and for the first year only, after which the price goes back to £79 per year. You can still sign up for the 30-day free trial too.
The online shopping giant is concurrently running another promotion that gets you a £10 credit to spend on Prime Day (or until 28 July if you want to wait) when you install the Amazon Assistant browser plug-in. You’ll have to add it via Amazon’s dedicated page though and not through your browser’s plug-in store – here’s how.
For everything there is to know about Amazon and all the promotions it’s running now, see our dedicated article that rounds up the best Amazon deals along with top tips on saving.
Keep in mind, it’s a good time to save over all with other retailers competing with Amazon. We’re keeping tabs on all the major sales in the UK right now beyond Prime Day in a handy list here which we’re continuously updating.
You can browse through some of the top Amazon deals on now below:
Top 10 Amazon Deals
Samsung The Frame 32in Smart QLED TV

The Frame TV from Samsung is something a little different, as its slim design and ‘Art Mode’ allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. Still, £84 off is a decent saving.
Microsoft 365 Family + Norton 360 Deluxe (15 months)

This bundle has been seen before, but £118 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months).
Samsung Galaxy Tab S7 FE (Wi-Fi, 64GB)

If you don’t want cellular connectivity, the Wi-Fi model of the Tab S7 FE remains an extremely capable tablet. This saving isn’t quite as good as Black Friday’s offer, but at under £450 it’s not bad.
Apple 12.9in iPad Pro (2020, 1TB)

Nab a not-insignificant reduction on the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn’t a Prime-only deal, so all Amazon customers can buy it, we just don’t know how long it’ll be available at this price.
Apple AirPods 3

The brand-new AirPods 3 offer better battery performance, an updated design, and support for Spatial Audio and Adaptive EQ. Save £10 from Amazon.
Samsung Galaxy A52s (6GB+128GB)

Samsung’s star mid-ranger for 2021 – the upgraded Galaxy A52s – features a 120Hz AMOLED display, 5G, a 25W fast-charging 4500mAh battery, IP67 water and dust resistance, and a quad rear camera.
Fitbit Versa 2

The Fitbit Versa 2 has £60 off on Amazon. It’s a lot more affordable than the only slightly improved Fitbit Versa 3 too.
Check colours for different prices.
Huawei MateBook 14s Laptop with 16GB RAM and 1TB storage

The brand new MateBook 14s is at the top our best laptop chart and received a 9/10 score in our review. Save £400 on the top of the line model over at Amazon.
OnePlus Nord 2 5G (8GB RAM, 128GB)

This limited time deal from Amazon slashes £74 off the excellent OnePlus Nord 2 5G.