Following Google I/O ’22, we now know that the long-anticipated Google-made smartwatch is officially on its way. The Pixel Watch is real.
Google has seen some success with its Pixel smartphones and it also makes various other pieces of technology, such as the Nest Hub 2 smart display and Pixelbook Go laptop.
So, why has the company never turned its hand to an own-brand smartwatch until now? It’s a great question with no simple answer, especially as so many Apple Watch rivals on the market run on the firm’s Wear OS platform.
Codenamed ‘Rohan’ in a US trademark filing before officially breaking cover, Google has finally acknowledged the Pixel Watch’s existence but there’s still so much more to learn.
When does the Pixel Watch launch?
It feels like we’ve been waiting forever for the Pixel Watch to receive any official recognition, with Google first confirming that it was working on a watch way back in 2018 and rumours about such a device stretching back further still.
On 6 September the company confirmed the Pixel Watch will launch on 6 October at an event alongside the Pixel 7 and 7 Pro.
One piece of hardware that Google did launch alongside the Watch’s tease during I/O ’22 was the Pixel 6a. Google even gave a preview of the upcoming Pixel Tablet, which no one expected.
The Pixel Watch is now expected to go on sale later in October. Late in September, a Reddit post cropped up with an alleged photo of the Watch’s retail packaging from a Target employee in the US. Most notably, the box says “with/avec Fitbit” on it, pointing to tight Fitbit feature integration.
u/xXavi3rx / Reddit
How much will the Pixel Watch cost?
Despite many leaks about the device, Google has not said how much it will cost.
Still, we can take a bit of a guess as devices like the latest Samsung Galaxy Watch 4 retail for £249/US$249 going up to £309/$329 for a larger model with 4G. We wouldn’t be surprised if the Pixel Watch is in the same ballpark.
It should at least be lower than a rumoured sporty model called the Pixel Watch Fit which a leaker claims will cost around $400. 9to5Google also reported a cellular version of the Watch will cost $399 – so a cheaper Bluetooth only model is a possibility.
Pricebaba reported in September the Pixel Watch will cost between €250 and €350 in Europe. For comparison, Samsung’s latest Galaxy Watch 5 starts at $279.99/£269/€299, so the Pixel Watch might undercut it.
What features does the Pixel Watch support?
As part of the I/O announcement, Google showcased official press photos of the watch, validating previously-leaked images from sources like Jon Prosser, confirming its modern, circular design.
While we don’t yet know details like casing dimensions, internal hardware or the Watch’s full feature set in an official capacity, Google’s I/O tease did offer some insight into its form, with what the company describes as a “bold circular, domed design” along with a “tactile crown.”
The casing is reportedly made from recycled stainless steel and appears to support proprietary silicone straps which attach by twisting onto the body.
9to5Google has reported Google is working on several band styles alongside the silicone ones previewed. The publication’s soruces say there’s also a Milanese band, link bracelet, two leather bands, fabric bands, and stretch bands being tested, but not all of them will necessarily make it to market.
In Google’s own words (again from I/O 2022) the company also says that the Pixel Watch will feature “Fitbit’s industry-leading health and fitness tools — right on your wrist.”
While that’s a pretty ambiguous note in isolation, the fact that Fitbit (which Google completed its purchase of at the start of 2021) will now operate as a Wear OS-compatible experience, separate from the brand’s own activity trackers, marks a significant shift in how users will be able to experience Fitbit’s technology and should open it up to a far larger audience.
Back to the rumours, leaks and speculation, the rear appears to have a heart rate monitor, which is thought to rely on existing Fitbit-based technology and the smartwatch’s body looks a little thicker than we initially expected.
Android Police, the Pixel Watch has been listed on a US network’s backend inventory system under its ‘Rohan’ codename. It reveals that it will ship with 32GB of storage and come in grey, black, and gold.
Three models, the GWT9R, GBZ4S and GQF4C, have passed
Bluetooth SIG certification, which could well be for the three colours mentioned above.
We also have details on the size of the Pixel Watch battery via 9to5Google. The site says it will be 300mAh (larger than the Galaxy Watch 4’s 247mAh battery). This suggests it should last around 24 hours and the site also says it will be offered with LTE cellular connectivity.
The publication also dug up further hints to the Watch’s battery via an update to the official Fitbit app (Google now owns Fitbit) in August 2022. After a dig around, it found reference to charging reminders for the upcoming wearable that say “Get a notification before your bedtime goal if your Pixel Watch battery is too low to track a night’s sleep,” and, “Time to charge your watch… You’ll need at least 30% charge to track a full night’s sleep”.
9to5’s logic here is because the watch wants to record the Fitbit app’s recommended eight hours of sleep, 30% charge must delivery eight hours of tracking, so the watch will last approximately 24 hours overall. It’s a bit of a stretch, but does back rumours the Pixel Watch will have a 24 hour battery promise.
As well as the Prosser leaks below, 9to5Google has furrther details on the Pixel Watch. The site spotted updates to a Google app with mentions of “PIXEL_EXPERIENCE_WATCH”.
This is similar to a feature tag Google uses for Android phones, suggesting the watch will have exclusive features. This could include on-device processing while images from the Wear OS 3 emulator show what this could look like.
9to5Google also reported a nugget it found in an APK that refers to the Pixel Watch by name in conjunction with Android’s existing Smart Unlock feature. At the moment, it can keep your phone unlocked depending on its location, but the below screenshot shows an unlocked Pixel Watch close to your phone will unlock it, bypassing the usual biometrics:
Separately, the publication also received word on the chipset expected to be running the show and it’s not the 5nm Exynos W920 powering Samsung’s current Galaxy Watch 4 line, although it is Samsung silicon.
9to5Google, the Pixel Watch will actually run on the far older 10nm Exynos 9110, from 2018; conveniently, a chip that launched around the time Google first confirmed it was working on a smartwatch. It’s the same chip that powered the original Samsung Galaxy Watch too.
While the chipset itself is notably less efficient than the W920, in the case of the Pixel Watch, Max Weinbach claims that the 9110 will reportedly be joined by an ARM M33 low-power co-processor from NXP; handling tasks when the watch isn’t in direct use – like “continuous heart rate monitoring and sleep for health and wellness, faster tilt-to-wake responsiveness, step counting, alarms, timers, and haptics.”
Paired with a reported 1.5GB of RAM, it’ll also offload some of the strain on the main chipset when it is in use; pound for pound rendering the Pixel Watch more power-efficient than the similarly-specced 2018 Galaxy Watch, at least in theory.
A patent surfaced via LetsGoDigital, albeit from 2020, suggests the Pixel Watch might come with gesture controls. It’s something we’ve seen before from Google, in devices like the Pixel 4, but wasn’t great so will be interesting to see how it is implemented in the Pixel Watch if Google does go with the idea.
Although Prosser didn’t have details on the specs, his source did say claim that there’ll be around 20 different band options to choose from. As for software, Prosser previously stated that official marketing contains phrases like “Your world at a glance”, “Your health at a glance” and “Your agenda at a glance”.
As already mentioned, we’ll already have to wait for more detailed specs, like screen size, resolution and what connectivity the Pixel Watch will offer but Prosser says “it might be fair to assume that this might be part of Google’s in house silicon.”
You can see the full video with animated renders here:
Since the above video, Prosser has posted a new video with some more details. It’s mostly in response to the Insider ‘exclusive’ which really just contains information that Prosser had already brought to light.
At the end of March 2022, we summarised the key rumours and speculated on what the final product might bring in
episode 108 of Fast Charge, our weekly podcast. Discussion of the Pixel Watch begins around the 47-minute mark:
Tech Advisor's Reviews Editor, Chris has been reviewing all kinds of tech for over 10 years and specialises in audio. He also covers a range of topics including home entertainment, phones, laptops, tablets and more.