Amazon Prime Day is one of the biggest sales events in the world, with the retail giant listing deals and discounts that rival Black Friday’s best.
It’s not even a single day any more, with the event typically lasting two days now – and the first deals have already arrived, weeks before the event officially kicks off. The only catch is that to participate you have to be an Amazon Prime subscriber, with all the deals reserved for those who subscribe to Amazon’s subscription service.
It’s worth it though. Last year we saw huge savings across the board on smart home devices, laptops, phones Fitbit, Apple Watch, and Amazon’s own devices of course.
So when will Prime Day take place this year, and what should we expect from it?
When is Prime Day 2022?
Amazon has confirmed that this year Prime Day will take place on 12 and 13 July. There’ll be a full 48 hours of discounts, for the most part beginning at midnight wherever you are – though if you’re in the US deals begin at end at midnight PT, meaning 3am ET.
That’s a return to normality for the company. Prime Day last year ran from 21-22 June, while in 2020 the event took place in October – shifted by the Covid pandemic. Before that it took place in mid-July for five years in a row.
Of course, there are more deals than that. This year there are early Prime Day deals available already, including the chance to win prizes by spending money on eligible small business products.
Which countries get Prime Day this year?
While Amazon itself may be a global phenomenon, Prime Day actually isn’t, with a distinct focus on Europe – plus little places like the US and China. Still, it’s hardly niche – here are the countries getting Prime Day over 12-13 June this year:
Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., and the U.S.
There’ll be more Prime Day later in the summer for a few more countries however:
Egypt, India, Saudi Arabia, and the United Arab Emirates.
Best Amazon deals you can get right now
Below are a few excellent Amazon deals that are currently available:
Top 10 Amazon Deals
Samsung The Frame 32in Smart QLED TV
The Frame TV from Samsung is something a little different, as its slim design and ‘Art Mode’ allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. Still, £84 off is a decent saving.
Microsoft 365 Family + Norton 360 Deluxe (15 months)
This bundle has been seen before, but £118 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months).
Samsung Galaxy Tab S7 FE (Wi-Fi, 64GB)
If you don’t want cellular connectivity, the Wi-Fi model of the Tab S7 FE remains an extremely capable tablet. This saving isn’t quite as good as Black Friday’s offer, but at under £450 it’s not bad.
Apple 12.9in iPad Pro (2020, 1TB)
Nab a not-insignificant reduction on the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn’t a Prime-only deal, so all Amazon customers can buy it, we just don’t know how long it’ll be available at this price.
Apple AirPods 3
The brand-new AirPods 3 offer better battery performance, an updated design, and support for Spatial Audio and Adaptive EQ. Save £10 from Amazon.
Samsung Galaxy A52s (6GB+128GB)
Samsung’s star mid-ranger for 2021 – the upgraded Galaxy A52s – features a 120Hz AMOLED display, 5G, a 25W fast-charging 4500mAh battery, IP67 water and dust resistance, and a quad rear camera.
Amazon’s £155 discount is the biggest you’ll find.
Fitbit Versa 2
The Fitbit Versa 2 has £60 off on Amazon. It’s a lot more affordable than the only slightly improved Fitbit Versa 3 too.
Check colours for different prices.
Huawei MateBook 14s Laptop with 16GB RAM and 1TB storage
OnePlus Nord 2 5G (8GB RAM, 128GB)
Xiaomi Redmi Note 10 (4GB/128GB)
Save £50 on the Redmi Note 10 5G, which achieved 4/5 stars in our expert review.
What will the best Prime Day deals be?
It’s difficult to predict which deals will be the biggest and best each year, but looking at previous Prime Days does give us a good sense – and Amazon itself has already hinted at some of the first deals we can expect.
Amazon devices and services are definite
There isn’t much science to this. Amazon is sure to have Echo, Fire, Kindle, and Ring discounts on Prime Day as they have in the past.
Amazon has confirmed that US deals on its own devices will begin as early as 21 June, with up to 55% on Amazon devices including Echo Show 5 (2nd Gen) and Echo Show 5 (2nd Gen) Kids, Kindle Paperwhite, Amazon Glow with Tangram Bits, Halo Band, Luna Controller, Fire 7 Tablet (2019 release), Echo Dot (4th Gen) with a Free Smart Bulb, Ring Alarm Security Kit 8-Piece (2nd Gen), Blink Video Doorbell, Eero mesh WiFi routers, and more.
The US also has steep discounts on Fire TVs from manufacturers including Toshiba and Pioneer, with up to 50% off.
We have to wait a little longer in the UK, where Amazon has confirmed it will begin discounting its own devices a little later – on 8 July – with up to 60% on devices including Echo Dot (3rd and 4th Gen), Echo Show 5 (2nd Gen), Fire TV Cube, Blink Cameras, Ring Home Security, and Fire 7 Kids Pro Tablet.
That won’t be it though. Amazon has also confirmed plans for offers including free three-month trials of Audible and Kindle Unlimited and four months of Amazon Music Unlimited, plus discounts on purchases across Prime Video and Amazon Fresh, and even free games through Prime Gaming.
Though what we’d really like to see is an extended Prime trial beyond the current 30-day limit.
Win prizes with small businesses
Over the last few years Amazon has pushed its third-party retailers, and the same is true this year.
This year the Prime Day Sweepstakes run from 21 June to 11 July, and will see every £1/$1 (or local equivalent) you spend with an eligible small business on Amazon enter you into a draw to win one of hundreds of thousands of Amazon gift cards available globally.
How to get the best Prime Day deals
With so many products on offer, it can be overwhelming to know what to buy and whether you should buy it. Here are few things to keep in mind:
- Make a shortlist of the products you really want and start looking at average prices now, and Amazon’s current price
- Ensure you’re already logged into your Prime Account so there’s no fumbling around on the day –
sign up for the 30-day free trial if you don’t have Amazon Prime
- Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
- Consider turning on Amazon’s 1-click purchase option so you can beat the masses to the deal as soon as it’s announced
- Use the Watch this Deal button on upcoming deals you see on Amazon’s website, to make sure you don’t miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don’t buy. You’ll get a notification to alert you if more become available.
- Remember to compare prices against rivals (see next section)
You might also find the following deals round-ups useful in the run-up to Prime Day and beyond:
Prime Day rivals from across the web
As Amazon Prime Day grows, the company’s competitors have begun joining in with the fun. Keep an eye on the following retailers for deals to rival Amazon’s when Prime Day arrives:
See more detail about each of the Prime Day alternatives in the UK in our
Prime Day rivals round-up.
What is Amazon Prime Day?
Prime Day is a major sale event hosted by Amazon that offers exclusive discounts to its Prime members. Amazon launched its first Prime Day in the summer of 2015, to celebrate its 20th birthday. Prime Day 2022 will be the company’s eighth such event.
Some of the most popular tech categories across previous Amazon Prime Days have been video game consoles and headphones, while some of the top-selling products were Amazon’s own Echo Show and Echo Show 5, and the Fire 7 tablet. The PlayStation Classic and
Oral B electric toothbrushes were also popular purchases.
Customers need to have a Prime membership to access Prime Day promotions or deals. Here’s our
step-by-step guide on signing up, or
go to Amazon now to get its
30-day free trial.
The Amazon Prime service started out as a way to get unlimited next-day delivery, but quickly evolved to include additional benefits such as access to Amazon’s Netflix rival service, Prime Video, Twitch gaming, Prime Now and more.
Here’s everything you need to know about Amazon Prime benefits.
How to get Amazon Prime
As mentioned, the catch to Prime Day is you need to be an
Amazon Prime customer to access the deals.
Remember Amazon also offers a
30-day free trial of Amazon Prime, and even free trial Prime members can get Amazon Prime Day deals. You can sign up to the
Amazon Prime free trial here.
Here’s how you can get Prime for free via Vodafone. You can find out more about Amazon Prime and the huge number of features it offers in our
complete guide to Amazon Prime.
Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about
how to cancel your subscription properly here.
If you’ve previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.