Amazon Prime Day is back again. The company is holding a second huge sale event, this time called Prime Big Deal Days.
The idea behind the sale, which comes about six weeks ahead of Black Friday, is to “include everything Prime members need for Autumn, from making an early start on festive shopping to seasonal essentials and will offer more deeply discounted deals across top brands than during last year’s event.”
Last year’s event was called the “Prime Early Access Sale” which may have confused some people, so this year it’s plain and simple: Big Deal Days.
The event officially lasts for two full days: October 10th and 11th, which is next Tuesday and Wednesday. But as you’d probably guessed, early deals are available right now.
Virtually all deals are exclusive to Amazon Prime subscribers, so you’ll need to sign up if you’re not already a member. You can get a free trial of Amazon Prime if you’ve not been a subscriber in the past year.
We think a Prime subscription is well worth the money for all the benefits you get besides access to the deals. But it’s especially worth it if you were planning to do some shopping on Amazon anyway, or were about to buy some of the company’s own hardware such as an Echo speaker, Fire TV or something else, because some of those are already on sale and discounts are sizeable. Amazingly. you don’t need to be a Prime member, either!
Amazon says there will also be great deals on big brands like Bose, Shark, Oral B and Fitbit, plus the lowest prices seen this year on select products from Samsung Mobile, Sony, Barbie and more.
Amazon’s competitors aren’t going to miss out, so some will surely run copycat sales – great news if you’re not a Prime subscriber.
The deals you’ll find here aren’t just from Amazon – we’re checking all the major retailers to ensure these really are the best tech deals available.
When is Prime Big Deal Days?
It starts on 10 October and finishes on 11 October 2023.
Best Amazon Prime Day deals
Below is a selection of the very best Amazon deals currently available. We start with the best US Amazon deals but scroll down to see Amazon UK deals.
Amazon eero 6+ Mesh Wi-Fi System (3-Pack)
This Wi-Fi 6 Mesh system uses TrueMesh technology to intelligently route traffic to reduce drop-offs and dead spots.
It’s very easy to set up and manage, and it’s great value at this price, not least because you don’t need to be a Prime member to get the discount.
If you don’t want a pack of three, you can also buy two, or even one.
Amazon Echo Dot 5
The fifth-gen Echo Dot is the best yet, and now you can grab one for a much better price. Read our review for more.
And this deal doesn’t require you to be a Prime member.
You can also add a Kasa smart plug to your order for only 99c!
Ninja Speedi
The Ninja Speedi is a phenomenal multi-cooker that can steam as well as bake and air fry – and it can do it at the same time, so you can cook two dishes at once. Read our review to find out more but we highly recommend it.
At this price, it’s a steal – and you don’t even need Prime.
Amazon Echo Show 10 (3rd gen)
It’s more expensive than the 5- and 8-inch Echo Show smart displays, but the Echo Show 10 justifies its cost with a good quality sound and its ability to follow you around the room.
You can do a lot with the Echo Show 10, whether following a recipe, listening to music (and following the lyrics on screen), checking the weather, controlling your smart home or using one of the thousands of Alexa skills. Read our Echo Show 10 review for more info.
You don’t have to subscribe to Prime to get this deal.
If you’re based in the UK, here are the top offers available right now:
Ninja Speedi
This is a huge discount on one of the best multi-cookers we’ve ever tested. Read our review to find out more.
It can steam air fry, steam bake, steam, grill, air fry, bake and roast, dehydrate, sear and sauté, slow cook and cook two dishes at a time.
You don’t need to be a Prime member to get this deal.
Ring Stick Up Cam Plug-in / Battery
This outdoor security camera is weather-resistant and can be mounted almost anywhere. Get real-time notifications and adjust the motion detection settings in the Ring app.
It’s the same price for both the battery and plug-in versions, so just make sure you choose the right one on the listing page. You can also choose between black and white models.
There’s no need to be a Prime member to get this deal.
Amazon Echo Show 8 (2nd gen)
The second-gen Echo Show 8 has a few upgrades over the first-gen such as a better camera that’s also able to keep you in the frame on video calls while you move around.
This deal brings the price down to £64.99 from £119.99, the cheapest we’ve seen, and you don’t have to be a Prime member to get the discount.
Amazon Echo Flex
Add Alexa to your smart home for less than £10, making this the cheapest Echo product in Amazon’s line-up. Find out more in our Echo Flex review.
You don’t need to be a Prime subscriber to get this deal.
Amazon Echo Dot (5th gen)
The fifth-gen Echo Dot is still the latest (and also the best), and now you can grab one for a tiny price. Read our review for more.
With this deal, you can add TP-Link smart light or a smart plug for just £7 more.
You don’t need to subscribe to Amazon Prime to get this deal.
Amazon Eero 6+ mesh Wi-Fi system
This is Amazon’s ‘better’ Wi-Fi 6 mesh system from its non-Pro range. That means it’s dual-band instead of tri-band, but it supports 160MHz channels (which the Eero 6 doesn’t) and that means speeds of up to a Gigabit per second to devices that also support 160MHz.
At full price, the Eero 6+ isn’t bad value, but with this big discount it’s something of a bargain. This is the 3-pack, and it’s the best value.
You don’t need to be a Prime member to get the deal.
Amazon Echo Show 10 (3rd gen)
It’s more expensive than the 5- and 8-inch Echo Show smart displays, but the Echo Show 10 is on sale for £184.99 for a limited time.
You can do a lot with the Echo Show 10, whether following a recipe, listening to music (and following the lyrics on screen), checking the weather, controlling your smart home or using one of the thousands of Alexa skills. Read our Echo Show 10 review for more info.
You don’t need to be a Prime member for this deal.
What are the best Prime Day deals?
It’s difficult to predict which deals will be the biggest and best each year, but looking at previous Prime Days does give us a good sense – and Amazon itself has already hinted at some of the deals we can expect.
Amazon devices and services
There isn’t much science to this. Amazon is sure to have Echo, Fire, Kindle, and Ring discounts on Prime Day as in the past.
That won’t be it though. Amazon has previously run offers including free three-month trials of Audible and Kindle Unlimited and four months of Amazon Music Unlimited, plus discounts on purchases across Prime Video and Amazon Fresh, and even free games through Prime Gaming.
How to get the best Prime Day deals
With so many products on offer, it can be overwhelming to know what to buy and whether you should buy it. Here are few things to keep in mind:
- Make a shortlist of the products you really want and start looking at average prices now, and Amazon’s current price
- Ensure you’re already logged into your Prime Account so there’s no fumbling around on the day – sign up for the 30-day free trial if you don’t have Amazon Prime
- Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
- Consider turning on Amazon’s 1-click purchase option so you can beat the masses to the deal as soon as it’s announced
- Use the Watch this Deal button on upcoming deals you see on Amazon’s website, to make sure you don’t miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don’t buy. You’ll get a notification to alert you if more become available.
- Remember to compare prices against rivals
Prime Big Deal Days rival sales
Keep an eye on the following retailers for deals to rival Amazon’s when the sale arrives:
US Prime Day alternatives
UK Prime Day alternatives
- Argos
- Boots
- Carphone Warehouse
- Currys PC World
- Debenhams
- Dell
- Ebay
- John Lewis
- Laptops Direct
- Very
- Zavvi
What is Amazon Prime Day?
Prime Day, or Prime Big Deal Days as it’s known this time around, is a major sale event hosted by Amazon that offers exclusive discounts to its Prime members. Amazon launched its first Prime Day in the summer of 2015, to celebrate its 20th birthday. Prime Day 2023 was the company’s ninth such event, now joined by what seems to be a second annual sale event in October.
Customers need to have a Prime membership to access most Prime Day promotions and deals. That’s not always the case, as sometimes the company wants to flog its own products to people not yet signed up for Prime, so deals on Echo, Fire TV and other devices are sometimes available to all, without the need to be a Prime member.
How to get Amazon Prime
For all other deals, here’s our step-by-step guide on signing up to Amazon Prime, or you can go to Amazon now to get a 30-day free trial of Prime.
You can, of course, cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.
The Amazon Prime service started out as a way to get unlimited next-day delivery, but quickly evolved to include additional benefits such as access to Amazon’s Netflix rival service, Prime Video, Twitch gaming, Prime Now and more. Here’s everything you need to know about Amazon Prime benefits.
If you’ve previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
Author: Jim Martin, Executive Editor
Jim has been testing and reviewing products for over 20 years. His main beats include VPN services and antivirus. He also covers smart home tech, mesh Wi-Fi and electric bikes.