Quality is at the heart of everything we do. Over the past 50 years, we have thrived by subscribing to a simple formula: quality content drives engagement.
This mission has helped Foundry, a subsidiary of IDG Inc, to become the premier global platform for connecting technology buyers with the brands they love.
Hyper-focused, our concentration on and passion for technology is unique. We cover the entire product lifecycle, from launch to upgrade, through trusted reviews, recommendations and expert advice, ensuring that we are always in the right place at the right time to drive transactions.
Our quality content and context reaches high-value audiences of genuine intenders and influencers – active buyers who read and transact as a result.
Tech Advisor attracts buyers of all experience levels across the whole range of consumer technology – from laptops to smartphones and tablets, desktops, home tech to wearable devices, apps and accessories, gaming, and beyond.
With strong ties to all the major manufacturers, as well as incredible product knowledge built from years of covering the consumer tech industry, Tech Advisor is uniquely positioned to tell users and influencers what to buy, and how to get more from their purchases.
We have invested heavily in an industry-leading team of writers that is dedicated to ensuring our content has maximum search visibility, and providing our readers with credible, unbiased advice that enables informed buying decisions.
In our 2020 Reader Survey, 70% of users told us they are likely to purchase a product based on our recommendation in the future.
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